SANC Is Now Available at Potash Market in Downtown Chicago

🚨🙌 Big update everyone... 🙌🚨

SANC is now on shelves at Potash Market on State Street in Downtown Chicago!

We’re always excited to see SANC land in stores that feel like a true fit for the brand, and Potash is exactly that. Potash Markets has been a family-owned Chicago grocery staple since 1950, and today it serves the Gold Coast community with specialty groceries, chef-prepared foods, premium meats and cheeses, wines and spirits, and a thoughtful mix of everyday and unique products.

That’s a big reason why this matters to us.

Potash isn’t just another store. It’s the kind of neighborhood market people actually rely on — quick, curated, local, and packed with quality. SANC is a perfect fit! 

Why SANC Fits Right In

If you’re new to SANC, here’s the short version:

SANC is a premium soy sauce made for people who want bold umami flavor without leaning on the same old formula. It’s known for its rich savory depth, its music-enhanced fermentation story, and a cleaner, more modern feel than a lot of traditional soy sauces on the shelf.

A few things that make it stand out:

🤯😋 Rich, bold flavor

SANC brings deep umami character that works across marinades, dipping sauces, stir-fries, rice bowls, vegetables, and more. The flavor is full-bodied and layered, so even a little goes a long way.

🚫🧂 Less sodium than many traditional options

SANC is not technically “low sodium” in the FDA sense, but it only has 720mg sodium per serving, compared with examples like 940mg in San-J and 960mg in Kikkoman.

🎹🎶 A unique musical fermentation story

One of the most memorable parts of SANC is its musically influenced fermentation identity. It’s part of what gives the brand its distinctive personality and helps it stand apart in a category that can often feel a little too familiar.

💝🛒 Modern, easy-to-love appeal

SANC is a soy sauce for modern shoppers — people who care about ingredients, flavor, and trying something that feels a little more special than the usual bottle in the pantry. 

Why Potash Market Makes Sense for SANC

Potash Markets is a specialty, family-owned grocery that has served Chicago’s Gold Coast for 75 years, with shelves full of both quality staples and more unique finds. That kind of shopping experience lines up really naturally with what SANC is about.

SANC is for home cooks, food lovers, and curious shoppers who want something with a little more story and a little more depth. Potash is the kind of place where people actually notice products like that.

So whether you’re grabbing dinner ingredients after work, picking up something special for the weekend, or just want to upgrade the soy sauce sitting in your kitchen right now, this is a great place to find us.

Find SANC at Potash Market

If you’re in Downtown Chicago, stop by Potash Market and check out SANC for yourself.

We’re proud to be on shelves at a store with Chicago history, neighborhood roots, and a reputation for quality that goes back generations. Potash has operated for decades with locations including 875 N. State Street (which is the store you can find SANC) in Chicago, and that longstanding local presence is exactly why this launch feels so exciting to us. 

Chicago, we’re here — and we’re just getting started.